Most customers of big cell carriers are unsatisfied with their plan in one way or another. Thankfully, there’s Project Fi from Google. No fine print, simple billing, great coverage, and money back for unused data. Needless to say, most Fi customers are super satisfied with the service.
For launch, instead of talking data allotments, coverage maps, and low monthly pricing, we decided to go all in on satisfaction and created a campaign inspired by the web’s oddest phenomenon: satisfaction videos. Because after all, finding satisfaction in a phone plan is…well…odd.