One day dedicated to each Air Jordan. The ultimate celebration of the Jumpman legacy and the countdown to the release of the Air Jordan XX8.
In a nutshell, we got the world hyped up for the AJXX8 release by getting sneakerheads, basketball players, rappers, DJs and artists to come together in a big way and express their love for Air Jordans, MJ and his legacy.
Besides energy drinks, Red Bull is in the business of helping elite athletes redefine what's possible. So when Red Bull asked AKQA for a way to see what regular Joes could dream up, we came up with the Red Bull Launchpad, an almost-year-long campaign that gave everybody with a crazy, balls-to-the-walls dream the chance to have Red Bull make it come true.
The winner ended up being Joe Riddler and his completely insane wingsuit obstacle course idea.
A testament to our original idea, Launchpad is still going strong to this day.
For the release of the Carmelo Anthony M9, Jordan wanted to show the world that Melo is one of the most selfless players in the league. "PLAY FOR NY" tells the story of the real Melo and connects him to his fans like never before.
First, we created a site experience which told the story of Melo’s Brooklyn roots, how NYC has shaped him, and his quest to end the Knicks title drought.
Next, we created "Melo's Field Trip," a GPS-driven mobile experience, created in collaboration with Google, that lets fans serendipitously discover the spots in NYC that Melo holds near and dear.
Whenever they are near one of Melo’s favorite spots, fans are served up exclusive content telling the story of why that location was important to Melo. From his favorite comic book shop, deli, playground and watch boutique, we populated Melo’s Field Trip with over 30 unique stories to bring fans into his NY.
Kids can be pretty mean. But not these kids. These kids eat Quaker Chewy bars.
The MN Lottery TV spot is a Minneapolis copywriter rite of passage. I finally got to write one, and in mine, an elf wins big and gets an earjob.
When the SF Giants steamrolled their way through the 2012 World Series, there was an all-agency contest to come up with an idea to celebrate the team's magical title run. My partner and I won.
The winning idea? Simple. Print thousands of tweets tagged #OrangeOctober, and mix them in with the millions of pieces of ticker tape that were to rain down over Market Street in downtown San Francisco.
After relaunching the brand in 2015 as the water for "passionate exercisers," Propel asked us to really bring that love for fitness to life in 2016. So if you love working out and hard-working TV copy, you'll love this campaign.
There is no substitute for good, ol' fashioned headline writing.
While at Olson, I spent a year working on a running passion brand based in Boston. Saucony, pronounced sock-a-knee, makes super comfortable shoes and aims to inspire all runners to run farther and faster than they ever thought they could.
In early 2016, two Bay Area entrepreneurs came to mono with an idea that revolved around a simple belief: feeding your babies the best possible food shouldn't be a luxury. It should be easy, and it should be made with real, unprocessed ingredients.
The founders had the sourcing and distribution plan in place, but nothing else. So we got to work and built the brand from the ground up; providing the strategic platform, name, logo, package design, and tone of voice. The result: Raised Real – a weekly box subscription service that delivers farm-fresh baby food ingredients to the doors of busy parents. All they have to do is steam, blend and serve.
Gamers love blowing stuff up. So for the release of "Fable: The Journey" we created a browser plug-in that lets users take the game's new spells out for a spin and wreak havoc on any website on the web.
Old school "Messin' With Sasquatch" spots in beautiful SD-resolution.
Letterman jackets represent an athlete's commitment, sacrifice and accomplishments. And since NFL guys don’t get one, we gave them one. In the end, we turned the Nike Sportswear Destroyer into the unofficial letterman jacket of the NFL's elite, and a must have for NFL-loving sneakerheads everywhere.
Harley race teams win a lot. And every time they'd win on Sunday, we had to have ads celebrating the victory written, laid out, and approved by EOD Monday. Here are just a few of 'em.
The Sharp Aquos Crystal is a phone with a microscopic bezel, so it basically has no edge. When it came time to come up with a site for the Aquos, we paid homage to the design and created an "edgeless," free-form site experience. At the time, it was pretty next-level. Trust me.
I wrote my fair share of NSW sites. As a result, I have an encyclopedic knowledge of Nike Sportswear's 2010-2012 product offerings.